ODDgallery Halloween
Creative Direction
& Spatial Concept Design

2026

ODDspace

A spatial concept developed for ODDgallery's Halloween event at ODDspace in Helsinki, transforming an industrial venue into an immersive environment of dark romanticism, sculptural installations and theatrical atmosphere.

Case

The spatial concept for Odd Space Halloween was developed around the venue’s existing industrial character, drawing inspiration from dark romanticism, gothic aesthetics and fashion-led visual references. Rather than concealing the raw architecture, the intention was to embrace it and build a darker, more theatrical atmosphere around its existing qualities.

The design process began with evaluating the space itself, identifying which existing elements to retain, what to remove and where new interventions would have the strongest impact. Stripping back unnecessary elements was just as important as introducing new ones, allowing the architecture and selected installations to take centre stage.

The concept was built around three main installations: a dramatic dining table near the entrance, a lounge area and a bed installation at the back of the dance floor. Strategically placed translucent plastic curtains connected these spaces, creating layers, depth and visual tension. Lighting, materials and spatial arrangements were carefully considered alongside the practical requirements of guest circulation and the event's different functions.

The creative direction was developed into a detailed spatial and production plan, covering installation placement, material selection, quantities, sourcing, lighting and styling. Working with the Odd Space team, the concept was brought to life on-site, with final styling and adjustments completed before the space was photographed and opened to guests.


CONCEPT
Dark industrial gothic


MATERIALS & COLOURS

Concrete, metal, translucent plastic, black textiles, red accents


LIGHTING & ATMOSPHERE
Dramatic contrast, deep shadows, red accent lighting, focused white light



Client

ODDspace
https://allthingsodd.co/oddspace/



Role & Contribution

  • Creative Direction & Concept Development
    Overall visual concept, artistic direction and aesthetic identity for the event space

  • Spatial Design & Art Direction
    Space planning, feature installations, guest flow and integration of existing architectural elements.

  • Production Planning
    Material specifications, sourcing, quantities, installation details and lighting direction.

  • On-site Art Direction & Styling
    Creative oversight during installation, final styling and visual refinements.


Team

Creative Direction & Spatial Concept Design
Peeta Peltola

Event Production & Spatial Installation
ODDspace Team
Lead producer Linda Illman

Event
ODDgallery Halloween, 31 October 2026

Music
Tech house, darkwave, techno & industrial

Location
ODDgallery at ODDspace,
Teollisuuskatu 9 D, Helsinki

Original space

Concept & Visualisations

Final Installation

Next
Next

Editorial / Art Direction