Aarni Kiinteistöt
Spatial Styling & Art Direction
2017
Marketing & Interior Imagery
Styling and art direction for a series of interior images developed for Aarni Kiinteistöt’s residential projects in Helsinki.
Case
The project focused on styling and composing interior imagery to reflect the architectural quality and atmosphere of Aarni Kiinteistöt’s high-end attic apartments.
The visual approach was restrained and considered, highlighting materiality, light and spatial character through carefully selected objects and composition. The aim was to create images that feel calm, elevated and timeless, supporting the identity of the brand and its projects.
The images continue to be used as key visual material, including as primary hero imagery across Aarni Kiinteistöt’s communication.
Client
Aarni Kiinteistöt
Role & Contribution
• Spatial styling and visual composition
• Object selection and styling
• Art direction for interior imagery
Team
Photography Mikael Pettersson
Collaboration
Fritz Hansen, Foreign Objects, Muu Galleria
