Blau
Art Direction & Styling
2017
Brand Imagery
Art direction and styling for a series of brand images developed to support the launch of a premium kitchen brand.
Case
The project focused on creating a cohesive visual identity for Blau at an early stage of the brand’s development. The imagery was designed to communicate a refined and premium aesthetic, balancing materiality, composition and atmosphere.
A restrained visual language was developed to highlight surfaces, textures and details, using carefully selected objects and minimal styling. The result is a set of images that support the brand’s positioning while maintaining a clear and timeless visual expression.
Client
Blau
Role & Contribution
• Art direction
• Styling and visual composition
• Concept development for brand imagery
Team
Photography Mikael Pettersson, Mintttu Mäntysalo