Blau
Art Direction & Styling

2017

Brand Imagery

Art direction and styling for a series of brand images developed to support the launch of a premium kitchen brand.

Peeta Peltola Blau interior Mikael Pettersson

Case

The project focused on creating a cohesive visual identity for Blau at an early stage of the brand’s development. The imagery was designed to communicate a refined and premium aesthetic, balancing materiality, composition and atmosphere.

A restrained visual language was developed to highlight surfaces, textures and details, using carefully selected objects and minimal styling. The result is a set of images that support the brand’s positioning while maintaining a clear and timeless visual expression.



Client
Blau

Peeta Peltola Blau interior Mikael Pettersson

Role & Contribution

• Art direction
• Styling and visual composition
• Concept development for brand imagery

Team

Photography Mikael Pettersson, Mintttu Mäntysalo

Peeta Peltola Mikael Pettersson Blau Keittiö
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