Concept

A spatial editorial set in an unfinished industrial loft, reimagined as a temporary living environment where raw architecture meets curated interior styling. The space is transformed into an improvised living setting using second-hand pieces, contemporary design objects and sculptural artworks.

The series explores contrast between construction site aesthetics and lived-in domesticity, focusing on layering, spatial storytelling and material tension. Warm tones and sculptural elements introduce rhythm and softness into the raw industrial setting.

Client
Bo LKV

Role & Contribution

• Art direction
• Spatial concept development
• Location concept and visual narrative
• Styling and composition
• Photoshoot direction

Team

Photography  Juuso Soininen

Styling  Karla Aaltonen & Peeta Peltola

Location  L3 Makasiini


Collaboration
Elena S.V. Palomo, Gant, Heli Juuti, Johanna Gullichsen, Magniberg, Mjuk, Nomart