Concept

In The Scene is a studio-based editorial exploring the intersection of fashion, interior styling and set design within a constructed lifestyle setting. The series embraces a deliberately visible production aesthetic, where staging elements remain part of the visual language.

The result is a light, layered and slightly unfinished environment that plays with the boundaries between behind-the-scenes and final image.

Client
Bo LKV

Role & Contribution

• Art direction
• Editorial concept development
• Styling and visual composition
• Photoshoot direction

Team

Photography  Juuso Soininen

Styling Assistant  Mia Ylipaavalniemi

Location  Janita Autio Studio


Collaboration
Beam, Beamhill, Mjuk, Nomart