Case

The project focused on creating a collection of lifestyle-driven brand imagery that places the product within authentic travel environments rather than traditional studio settings.

Shot across historic villas, mountain landscapes and lakeside interiors in Northern Italy, the content was designed to communicate the brand's connection to contemporary travel, craftsmanship and understated luxury.

The visual approach emphasized atmosphere, materiality and a sense of place, using real locations and natural moments to create imagery that feels aspirational while remaining believable and accessible.

The resulting image and video library was developed for use across the brand's digital channels, including social media, website content and broader marketing communications.



Client
Alté Luggage